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CONNECTING INDIA GLOBALLY
Export Marketing is one of the most crucial stages in the export management process. In fact, many a times Export Management is referred to as Export Marketing. It is not just a process to find buyers/importers and approach them with the expectation of export orders but a well-planned strategic marketing process that one needs to follow and perform well to get success in International Market. It refers to the marketing of goods and services beyond the national boundaries and is a major undertaking that requires complete due diligence to maximize chances of success and mitigate risks. The strategic marketing action plan is one significant step towards it and is a set of key functional areas of export marketing which can be followed step by step for a business to get a rapid success in export marketing with sustainable and profitable export sales growth.
CONNECTING INDIA GLOBALLY...
Export marketing is a highly specialized activity requiring continuous organizational support at different stages from choosing or selection of products, identification of overseas markets and customers, selling techniques and channelization of incentives, assistances and facilities granted against exports. Breaking into a new business sector can become a struggle if a business does not use proper marketing research and analysis before beginning to work with other countries. Connecting India Globally helps here by providing inclusive solutions to help ensure a business’s expansion and its exports. Our team of qualified consultants has the requisite experience in marketing and analysis to help businesses with export market sales analysis and business matchmaking. We work in conjunction with business owners to ascertain answers to the three critical questions for any successful export strategy:
- Are you equipped for international growth?
- Where should you focus your efforts?
- What is your entry strategy?
- What your competitors are doing?
- What your existing customers really value
- What changes are coming in your market place?
Connecting India Globally is fully capable of providing sales and marketing expertise in a systematic manner to emerging global companies in their quest to bring quality products and services to the market. The targeted services that we provide in pursuance of a firm’s export objectives include but are not limited to:
Identifying the target markets by conducting international market research activity that will give the firm a detailed knowledge of opportunities in international market and help maximize its market potential. We resort to producing tailor-made market research and market feasibility reports. Methods used vary from project to project based specific requirements and include: Desk Research, In-Depth Interview, Phone/F2F Interviews (CATI/PAPO, CAPI), Online Surveys (CAWI), Mystery Shopping, Store Checks, Drawing up research proposals, Designing studies and questionnaires etc.